S/S 18 Press day
Emily Colley
PRESS DAY MAYFAIR, LONDON
On Friday 25th January the AEMILIA team went down to The Music Room, Mayfair London, which is a fabulous venue for showcasing our debut S/S 18 Collection, ‘AMARA’.
We have recently enlisted Cici PR as our appointed PR agent for the brand.
Established in July 2005 Cristie Jane Herbert had a vision to create a unique boutique style of PR agency that synergised her love of fashion products, design teamed with her passion and drive for business.Having studied as a Lingerie Designer (DMU BA HONS Contour Fashion Design) Cristie then worked in Fashion Design, and as a Project Coordinator before embarking a career within PR.
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Their event was a great opportunity to introduce and discuss our brand to the press, stylist, bloggers and influencers in such a lovely boutique style setting.
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OUR STAND - AEMILIA LINGERIE
Guests received complementary goodie bags from us with information about our collections etc.
The press day event was a huge success, a few event attendees include editorial representatives from Mail on Sunday (YOU), OK! Magazine, Hello Magazine, Marie Claire, Stylist, Daily Express, Mother & Baby, ITV This Morning, Cosmopolitan, Inside Soap, Grazia, Wonderland magazine, Now Magazine, Heat, Closer, Bella magazine, Good Housekeeping, S Magazine (Sunday Express), Spirit & Destiny Magazine, Gurgle, GQ online, Top of the Pops Magazine, Look Magazine, Vanity Fair, Tatler, Daily Mail online, Hello Fashion Monthly and OK! Magazine online.
Representing the fashion and beauty trade press / B2B media attending the event representatives from Professional Beauty, Cosmetic’s International, Underlines Magazine, Drapers, Boutique Magazine, Scratch Magazine, and WGSN.
Celebrities, Influencers and Blogger guests included Chloe Meadows, Denise Van Outen, Lisa Riley, Olivia Coxx, Lauren Simon, Sam Callahan, KISS Fm’s Pandora, Naomi Isted, Rene Byrd, Zoe de Pass (dress like a mum) Jean Johansson, and Stephanie Hill (Miss England)
The event made the headlines, more imagery to follow.
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We really enjoyed being part of the newly appointed CiCi PR press day and are looking forward to showcasing our A/W 18 ‘ ARIANA’ range this
TO FIND OUT MORE PLEASE EXPLORE OUR LATEST S/S 18 COLLECTION